The sales and marketing personnel in real estate are meant to assist clients in purchase or sale of properties. They are meant to work on behalf of the real estate brokers who are credited for managing the real estate business. The sales and marketing executives make use of their knowledge of local property market and experience in property pricing for locating homes which match the needs of their clients. For the qualification, a high school diploma is the minimal educational qualification that is required. However, with the growing competition in this field, employers increasingly prefer executives who have higher qualifications.
This implies qualifications from college or a university. The courses that span finance, law and business are also useful in aiding the knowledge of the sales and marketing real estate professionals. Some colleges also offer a bachelor’s degree in real estate. All states require job licenses and this is why the standards of the sales real estate executives have gone up. The sales executives in the field of real estate should have good interpersonal abilities so that they are able to communicate well with sellers and buyers who come from various backgrounds. They should also be able to negotiate well so that the buyers and sellers can agree to the terms.
The sales and marketing personnel in real estate should be well informed of the property market in their area and be aware of the local facilities such as mass transportation, shopping hubs and schools and colleges in the area. This will help them provide clients with the required information for making the right decisions. The sales personnel should also have good marketing skills so that they can draw a pleasant picture of the property on paper and in person. Buyers are provided with details of the properties in terms of size, price and location.